(01/15/21)

Original blog post by Jos Davies – 12/15/2020

Summary by Scott Ball, TBW Editor

Just like she did in November, ACI’s esteemed treasurer, Judy Stokes Weber, recently shared with me a link to an interesting article that is worth passing along to anyone whose job includes communicating with the public, i.e. ACI members.

“8 Reasons Why Your Website Has a High Bounce Rate” was written by Jos Davies, an SEO specialist at UENI. The article was published in PR News, a website for public relations professionals.

Here are a few highlights:

A bounce occurs when a single page visit is registered during a session. The visitor does not interact with your website further and exits the landing page. Here are common causes of high bounce rates:

• Slow Loading
• Misleading Descriptions
• Low-quality Content
• Error 404
• Bad Link from Another Site
• Mobile Friendly
• Bad Form
• No CTA

You can read the entire article, including solutions for these causes, by clicking this link.