(03/15/21)

Original article by Jessica Malnik

Recommended by Jenifer Wisniewski, Tennessee Wildlife Resources Agency

Jenifer found an interesting article worth sharing – 26 Effective Ways for Improving Your Customer Retention Rate – published in the website databox. Although it speaks primarily to the business world, we, as state agencies, have customers too – license holders, subscribers, program participants, etc.

The article starts by defining “customer retention rate” and explaining how to calculate it. It then moves on to the list of 26, elaborating on each one. You can read the entire article via this link, but here are a few of the tips…

Map out all customer touchpoints.

Set up a streamlined follow-up system.

Build a customer loyalty program.

Underpromise and overdeliver.

Be consistent with your communication.

Deliver fast, friendly and helpful customer service.

Make sure your product or service is delivering value.

Jessica Malnik is a content strategist and copywriter for SaaS and productized service businesses. Her writing has appeared on The Next Web, Social Media Examiner, SEMRush, CMX, Help Scout, Convince & Convert, and many other sites.