Marketing Research Analyst (Program Analyst 2)- Pennsylvania Fish and Boat Commission

As a Marketing Research Analyst, you will be responsible for overseeing and conducting market research, extracting data from internal and external sources, as well as performing analytical and evaluative work. Your dedication will help guide agency marketing initiatives that improve agency efficiency and effectiveness through recruitment, retention, and reactivation of anglers and boaters in Pennsylvania. Work includes gathering, organizing, and analyzing data to determine impacts of changes and developing solutions and recommendations, including developing statistical and narrative reports. As a contributing member of the creative team developing content for all Pennsylvania Fish and Boat Commission (PFBC) communication channels for outreach and marketing, you will have the opportunity to lead the analysis and review of marketing program outcomes to improve their effectiveness and impact on sales and engagement with PFBC initiatives. Work is performed independently to gather, manipulate, interpret, and synthesize data on market forces, trends, and human dimensions.

Posting closes 12/06/2024